Evaluation Q 1-Ciaran Walsh

Posted: March 18, 2011 in Ciaran Walsh

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Music videos follow similar conventions within genres through the use of narrative format and structure. Within our music we try to follow these conventions giving us an easily accessible video. We used both performance, by the band concrete disco, and narrative throughout the song to give audiences both a storyline and visuals of the band playing.

To follow general music video conventions we looked at other music videos by well known artists such as, Dizzee Rascal and Plan b. This allowed us to see similarities within their videos which have made them a success. We found that lots of close ups are used of the star performing the song in some way mixed with a narrative. Viewing these two artists allowed us to develop a narrative for our media product of using a chase scene, which features in Dizzee’s “sirens” and Plan b’s “end credits”. From this we found various shots and angles that could be used when filming, which we try to introduce throughout our music video.

As well as following performance and narrative conventions we try to follow camera, sound and editing. For camera angles, we used lots of close ups of the stars. As well as mid shots of band members performing using instruments. The use of long shots allowed us to fit the band performing all in the same shot; this allows audiences to get to know the band. This follows conventions of music videos as artists do this to help advertise them to increase their success.

Sound was an easy convention to follow as we based it around an already existing song. This mean that we only had to link up the shots we got from filming with the timings of this song. This applied more during the editing process, to make sure cuts were in time with the beat of the music we set markers down to make it easier for us to link them up. cuts in time with the music to move a storyline along or show different aspects of a stars personality are often used in music videos. It is an easy way to change scene and can help make a video memorable. We tried to do this during our media product with different techniques used in time with the music that would help audiences mentally picture the video, and link that with the band.

Our music video has been massively influenced by other media productions. We have tried to use knowledge gained from watching other artists (e.g. Dizzee Racal and Plan b), videos and tried to incorporate them into our own video. Not only have music videos had an influence but films and television programmes as well. They are what we base new media productions on and a way of understanding other productions. This is all based on the typical conventions we would expect to see, for example shot reverse shot for a conversation.

Another video we looked at to get inspiration for our production of a chase scene was Sirens by Dizzee Rascal. The first picture shows the star running down a dark foggy road late at night. To be able to have included fog in our production would have helped increase the tension within the video, however we did not have to budget or necessary utensils to do so. Also filming at night would have been hard as we did not have extra lighting that could have been used on the day of the shoot, which also caused problems when filming the band. Watching this scene gave us lots of ideas and insight into the type of shots and frames we should use to enhance the effectiveness of each scene. This music video also gave us ideas about location for the shoot. Like the videos for ‘sirens’ and ‘end credits’ we wanted to use ally ways around an estate to film. This would give the narrative a familiar feel to the target audience, as they may have seen similar media productions about the stereotypes we have tried to introduce throughout our music video.

we knew we wanted to intertwine a chase scene with footage of the band performing, as used in many music videos. To see what the actors were going to wear in the chase scene we looked at Plan b’s end credits. Here we were able to find the stereotype of what teenage youths dress and act like. They are out of control, destructive and intimidating. They wore their hoods up and scarf’s around their mouths to hide their identity. We decided to incorporate this into our music video so a wider audience would be able to connect to the context of the video. Scenes from the video were taken from the film ‘harry brown’ about the troubles of a local man, caused by vandals on a daily basis. In the second picture (who starred in the film) we see him holding a gun which he then shoots. We decided not to include props such as these as we didn’t want to make the content unacceptable for some viewers who may fall into our target audience. The third picture is also from the film where using a hand held camera local boys ride around on a motorbike filming the havoc they are creating. If we had the equipment available we would have liked to add in a small scene such as this, however due to limited apparatus and obvious health and safety concerned we excluded it from filming.

Throughout or music video we tried to use Goodwin’s analysis to help us to comply with typical media conventions. There are visual links between the music and the visuals on screen; an example of this is when a beat is heard we had the drummer on screen playing the drums in time with the music. Throughout the music video we had close ups on the stars, eg the band, performing their song. This is another point in Goodwin’s analysis that allowed us to make a more rounded production. It also promotes the band as people will be able to recognise band members.

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