Evaluation Q 2 – Ciaran Walsh

Posted: March 18, 2011 in Ciaran Walsh

How effective is the combination of your main product and ancillary texts?

A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. Making sure that a media product is branded and recognised by the target audience is a major target that has to be throughout when advertising. This allows a specific media product to be established and easily linked with other information quickly. In our group we have tried to make easy links to associate our media product with. We wanted the band to be seen as friendly and approachable, which is important for the bands advertising in terms of fans. This was achieved through various shots such as them laughing and generally having a good time; while at the same time portray a more in-depth narrative of a chase scene mixed in to the music video. We also made a visual link between the band’s name ‘concrete disco’ and the pictures on the digipak. By using pictures in black and white surrounding the band’s name in grey gives a visual link that can be easily recognised by fans. This is another way in which we tried to brand our media products, and our hope is that through the branding it will help when advertising the band to the public. The pictures we used were also a way of branding our media product. It was a way of portraying the bands personalities like we tried to do through the music video.

This is a mono print of Marylyn Monroe made by Andy Warhol. This gave us inspiration for our digipak. We could adapt the famous work to fit the characteristics of the band. First we took close ups of each band member, as we were not doing this for just one person we had to use two pictures of each band member. We saw this as an opportunity to show off some of the bands characteristics that would help when trying to promote them. To do this we took both serious and funny pictures that we would later use. Having   two pictures of band members left us with one square free; this again was seen as a positive as we could include additional information, such as the band name and song title. We also attempted to incorporate colours in our digipak that reflect the ones used in the mono print of Marylyn Monroe, however after doing this it didn’t look right and we chose to use black and white. This also reflects the band new name concrete disco, which would allow the target audience to connect the poster to the name of the band. The aim of CD cover we made was to attract a fresh audience looking for something new. Although colour isnt used it portrays the band in a serious manner about their music however the content of the pictures counteracts this and shows there fun side.



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