Spike Jonze :

Posted: March 28, 2011 in Laura Carroll

Spike Jonze :

 Spike Jonze (born Adam Spiegel; October 22, 1969) is an American director, producer and actor, whose work includes music videos, commercials, film and television.

Spike jonze works mainly on music videos but over the past ten years has branched out and began to work on films; the most well know is being John Malkovich.  From a young age he started photography and began to create magazines with his artistic nature, his interest in magazines allowed him to co find ‘dirt’. He has worked with MTV on more than one occasion, He was also a co-creator and executive producer of MTV‘s Jackass.

On music videos, he has directed for the Beastie boys a lot as well as REM at the start of his career after he began to shoot for; fat boy slim, the chemical brothers, ludicrous and kayne west. He is own of the few music directors who has also been successful on other platforms, and have directed  mainstream films such as ‘where wild things are’.

Examples of his work:

 Notorious B.I.G – Sky’s The Limit :

This video helps to demonstrate the originalty that spike jonse has in his work. In this video he takes the usual conventions of a rap video – the big house, nice cars, stereotypical star personas of gangsters and women. Not like most other rap videos he plays on the content of the video, he uses notorious B.I.G’s son and other child actors to star in the video. This adds a different element which will attract more people to watch the video as it is an original and interesting idea which has comic value in the content of the video.

He also includes slow motion footage in a lot of the video, along with the soft lighting and tracking shots they all show the rap genre of the video. Jonze then adds in a mix of footage of the artists at home in a ‘real life’ scenario and then in a stage like setting where the artist are the only people in the shot. Most of the shots of the artists are taken form a low angle looking up at them, this is to show their superiority in their minds but this helps to identify the artist.

The Pharcyde – Drop

In this video it is clear to see the immense effort and work that went into the video. It has a very different idea to an old school hip hop video. The video is acted out in reverse with the artist even learning their lyrics backwards to make the video look clearer. The genre is ever evident in the video, the tracking shot of the group looking up at them as they act and rap to the camera is typical of hip-hop music videos as it presents the artists in the video clearly, also the setting of the video helps illustrate the genre of the music, the video starts with the artist in a back alley way of an American street, typically to match the stereotype of the genre, this setting is

continued throughout the video with the artists moving through the streets then down graphitized back alley ways. I like this video because of the sheer effort put into the production which make a very original music video, I really like how the reverse shooting makes the video very different to others of the same genre.

The Pharcyde – Drop

 

In this video it is clear to see the immense effort and work that went into the video. It has a very different idea to an old school hip hop video. The video is acted out in reverse with the artist even learning their lyrics backwards to make the video look clearer. The genre is ever evident in the video, the tracking shot of the group looking up at them as they act and rap to the camera is typical of hip-hop music videos as it presents the artists in the video clearly, also the setting of the video helps illustrate the genre of the music, the video starts with the artist in a back alley way of an American street, typically to match the stereotype of the genre, this setting is continued throughout the video with the artists moving through the streets then down graphitized back alley ways. I like this video because of the sheer effort put into the production which make a very original music video, I really like how the reverse shooting makes the video very different to others of the same genre.

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s